Marketing and Branding Direction- Siren's Tale Vodka

For Siren's Tale Vodka, we provided comprehensive marketing and branding services. This involved creating a brand guide, which included market research, the creation of target audience avatars, branding guidelines, and more. We also created a marketing plan for the launch of the brand/product with the goal of raising brand awareness, creating buzz around the product pre-launch, and generating sales upon the official launch. Additionally, we created various resources for use in sales, investor pitches, and marketing, such as one sheet explainers and signage.