Digital Marketing/ Audience Growth Campaign- DPC Advent Devotional

For this campaign, we created a digital marketing plan for the release and distribution of the De Pree Center's Hope is Born: An Advent Journal for Waiting & Working. The main goal of the project was to generate audience growth and brand awareness. This was a comprehensive campaign, including the creation and implementation of a strategic marketing plan, social media management, social media advertising, content creation, and graphic design. Social media posts were planned to coincide with the release of the devotional for several weeks, including an "Advent Words" series and weekly reading plans.